Linkby has raised $15 million in Series B funding led by Volition Capital to enhance its U.S. expansion and develop performance-driven editorial tools for brands.

Target Information

Linkby is a performance PR platform designed to assist brands in obtaining editorial placements from premium publishers, newsletters, and other media outlets. Recently, the company successfully raised $15 million in Series B funding, led by the Boston-based growth equity firm Volition Capital. This funding will be instrumental in facilitating Linkby’s expansion into the U.S. market and in further developing its innovative platform.

The platform provides brands with a scalable method to execute performance-driven editorial campaigns combined with reputable publishers. It strategically positions itself between expensive branded content and traditional affiliate programs, allowing advertisers to pitch directly to over 600 premium publishers. The payment structure is based on engagement, utilizing cost-per-click (CPC) or cost-per-thousand impressions (CPM) pricing models that provide users with enhanced control and transparency over their campaigns.

Industry Overview

In the current landscape of digital marketing in the United States, brands are increasingly prioritizing performance-driven approaches to enhance their return on investment. The industry's fo