Keychain secures a $10 million investment to enhance its AI-powered platform that bridges brands and manufacturers in the rapidly growing private label sector.

Information on the Target

Keychain is an innovative AI-powered platform that seamlessly connects over 20,000 brands and retailers to more than 30,000 vetted manufacturers. By utilizing unique search-and-discovery technology, Keychain facilitates instant matching between product developers and manufacturers, significantly streamlining the process of bringing products to market. The platform eliminates traditional bottlenecks associated with manual searches, trade shows, and lengthy communication chains, providing a robust solution to the challenges faced in the consumer packaged goods (CPG) sector.

Launched in February 2024, Keychain has already introduced two advanced operating systems: KeychainOS, tailored for manufacturers, and Keychain360, a supply chain management platform engineered to enhance retailers' control over their private label brands. With major clients, including eight of the top ten U.S. retailers and industry leaders like General Mills, Keychain has effectively positioned itself at the forefront of a $2 trillion+ digital transformation within the CPG sector.

Industry Overview in the Target’s Specific Country

The private label segment is experiencing significant growth within the retail industry, where sales reached a staggering $271 billion in 2024, representing a robust 3.9% increase. In contrast, national brand