Betatron Venture Group invests US$1 million in Lahore-based 24Seven, a B2B wholesale distributor, aiming to enhance retail supply chains in Pakistan's evolving market.

Information on the Target

24Seven is a Lahore-based wholesale distributor specializing in perishable and non-perishable goods, catering primarily to the country's two million mom-and-pop shops, commonly referred to as kiranas. The company has evolved from its origins as a direct-to-consumer grocery store to focus on a robust B2B model, particularly in response to market pressures created by the Covid lockdowns in Pakistan.

Led by a skilled team of software developers, logistics experts, and professionals from the fast-moving consumer goods (FMCG) and agriculture sectors, 24Seven is focused on streamlining the supply chain for local kiranas. By aggregating orders and negotiating bulk pricing from diverse suppliers, the company significantly enhances efficiency and reduces costs for shop owners, resulting in improved inventory management and cash flow.

Industry Overview in Pakistan

The retail industry in Pakistan is largely dominated by small businesses, with kiranas playing a pivotal role in the distribution of essential goods. With over 2 million kiranas operating across the country