Benefit Systems acquired 100% of the Turkish fitness club network MAC Group for €380 million, aimed at expanding its international presence in the growing Turkish market.

Target Information

The target of this significant transaction is the MAC Group, a leading fitness club network in Turkey. Benefit Systems has announced its acquisition of 100% of MAC Group's shares for a total consideration of €380 million. MAC Group operates 121 clubs under the brands MAC Fit, MAC One, and MAC Studio, in addition to a spa network known as Nuspa. This acquisition is a strategic move aimed at enabling Benefit Systems to reinforce its presence in the rapidly growing fitness market in Turkey.

With a strong foothold in the industry, MAC Group's established brand and widespread network provide a robust platform for further expansion and growth. As one of the foremost players in Turkey's fitness sector, the company's established customer base and brand loyalty are expected to facilitate seamless integration and operational success following the acquisition.

Industry Overview in Turkey

The fitness industry in Turkey has been experiencing substantial growth, reflecting broader global trends towards health and wellness. Factors such as increasing urbanization, rising disposable incomes, and heightened awareness of fitness a