Nuuk, a design-focused home appliance brand, has secured $5 million in Series A funding to enhance its product portfolio and expand into smart IoT devices, aiming to disrupt the Indian appliance market for millennials and Gen-Z consumers.

Target Information

Nuuk, a pioneering home appliance brand, has successfully raised $5 million (INR 40 crore) in a Series A funding round. This round was led by Vertex Ventures SEAI, with additional participation from existing investor Good Capital and a diverse group of angel investors, including prominent figures such as Rohit Kapoor (CEO, Swiggy), Vivek Gambhir (former CEO, Boat and Godrej Consumer), and Richard Rekhy (former CEO, KPMG India). This investment will empower Nuuk's vision of becoming India's premier home appliance brand targeting the millennial and Gen-Z demographics.

Founded by Gazal Kalra, co-founder of Rivigo, and Shalabh Gupta, former Chief Growth Officer at Noise, Nuuk emphasizes design-centric and high-performance home appliances tailored to the fast-paced lifestyles of younger consumers. By integrating human-centered design with groundbreaking product innovation, Nuuk has quickly established a loyal customer base, demonstrating significant repeat purchases in a short timeframe. The brand's slogan, 'design first, function always,' encapsulates its mission to revolutionize home appliances.

Industry Overview

The home appliance industry in India is experiencing transformative growth, propelled by increasing disposable income and a strong demand for innovative products. With the rise of the mi