Atta Impact Capital invests in Vitrinnea, an e-commerce platform for pre-owned items in El Salvador, aiming to enhance sustainability and entrepreneurship in the region.

Target Information

Atta Impact Capital has recently announced its investment in Vitrinnea as part of the company's Seed round funding. Vitrinnea is a transformative e-commerce platform based in San Salvador, El Salvador, that specializes in the pre-owned items market across Central America. The platform facilitates connections between buyers and sellers, enabling the recirculation of a variety of goods, including clothing, electronics, and furniture. With two operational models, ‘Premium’ and ‘Marketplace’, Vitrinnea has effectively streamlined the transaction process from item collection and quality assurance to final delivery. Currently, the platform boasts 54,000 active users and is growing at an impressive rate of 30% monthly, alongside a 36% increase in Monthly Recurring Revenue (MRR), showcasing its robust market presence and business viability.

In addition to its growth, Vitrinnea has been proactive in addressing community needs by introducing important services, such as financing options tailored to its users. This initiative has provided sellers with access to microloans at competitive rates, making capital more accessible to historically underserved merchants. Through sophisticated data analysis, Vitrinnea has successfully transitioned a sector largely within the informal economy into a thriving entrepreneurial community equipped to grow their businesses sustainably.

Industry Overview in El Salvador

The e-commerce sector in El Salvador is steadily gaining traction, driven by increasing internet penetration and changing consumer behavior. As more people turn to online platforms for shopping, the demand for platforms that facilitate the e