AnyCreek has acquired Origin to create a leading AI-powered vertical SaaS platform for the outdoor industry, enhancing operational efficiency for thousands of guides and outfitters across the U.S.
Target Information
The acquisition of Origin by AnyCreek brings together two leading entities in the outdoor services sector to form an extensive AI-powered vertical SaaS platform. This partnership boasts a collective presence across all 50 states in the U.S., supporting thousands of guides and outfitters, and has facilitated over one million hours of unique outdoor experiences.
Benjamin Lazarov, CEO of AnyCreek, noted that this acquisition marks a significant turning point not only for both companies but also for the outdoor industry as a whole. The merger is anticipated to strengthen existing product offerings and expand capabilities, fostering new growth opportunities for outdoor business operators through a shared vision that prioritizes guide-centric solutions.
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Industry Overview
The outdoor industry in the United States has seen robust growth in recent years, driven by increasing consumer interest in recreational activities such as hiking, fishing, and biking. With a growing emphasis on outdoor
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AnyCreek
invested in
Origin
in 2024
in a Seed Stage deal