Information on the Target

NUMA Group, a leading operator of fully digitized hospitality platforms in Europe, has announced the opening of a new property nestled in a prime location in Paris. This new establishment, located in the prestigious "Triangle d’Or" of Paris at 37 Rue Marbeuf in the 8th arrondissement, features 48 units accommodating a total of 96 beds. This launch marks NUMA's second property in the French capital as part of its ambitious expansion strategy in France, which aims to establish a strong presence in the hotel market.

The property, developed in collaboration with ANAXAGO CAPITAL, was acquired in 2022 and has since been managed by ANAXAGO. The complete restructuring of the asset has been entrusted to Nexity Contractant Général. Set to open prior to the 2024 Summer Olympics in Paris, NUMA's new initiative encapsulates its vision of merging innovative living solutions with the rich cultural heritage found in major European cities.

Industry Overview in France

The hotel industry in France, especially in Paris, is one of the strongest in Europe, bolstered by the country's status as the most popular tourist destination worldwide. Paris welcomes millions of visitors each year who are drawn to its cultural heritage, historical landmarks, and vibrant lifestyle. With its strategic geographical location, the city possesses a robust infrastructure and a vast array of accommodation options, catering to diverse traveler preferences.

Despite the challenges posed by economic fluctuations and the impact of recent global events, the French hospitality industry is poised for a comeback. The anticipated influx of tourists for major events, including the upcoming Summer Olympics, is expected to stimulate demand for high-quality accommodation. Major players in the industry are investing aggressively to enhance guest experiences and to capitalize on these opportunities.

Capitalizing on this robust market, NUMA aspires to cater to the rising expectations of modern travelers through its technologically advanced properties. With a focus on creating unique, user-friendly living spaces, NUMA is well-positioned to meet the evolving demands of both short-term visitors and long-term residents.

Furthermore, the competitive nature of the Paris hotel market encourages innovation and adaptability among industry players. Companies are increasingly utilizing advanced technologies and digital solutions to enhance operational efficiency, streamline guest service, and create personalized experiences that resonate with today's demographic of travelers.

The Rationale Behind the Deal

The decision to expand into the Parisian market with this new property aligns with NUMA's strategic vision of establishing a strong footprint in key European cities. The acquisition of this asset in a prestigious location presents a unique opportunity to capture a segment of the high-demand tourist market while offering exceptional accommodation experiences that blend technology and comfort.

Moreover, the collaboration with ANAXAGO CAPITAL, a known player in the housing investment landscape in France, provides NUMA with a solid foundation for growth. The partnership emphasizes a shared commitment to innovation within the hospitality sector, contributing to enhancing the market's attractiveness.

Information About the Investor

ANAXAGO CAPITAL is a French asset management company that focuses on developing investment strategies across alternative asset classes to support the growth of small and medium-sized enterprises (SMEs) in France and Europe. Their investment approach encompasses private equity real estate, venture capital, and private debt, aimed at fostering development in underrepresented markets.

Since its inception in 2012, ANAXAGO has successfully invested nearly €800 million in over 300 companies, with more than 200 real estate programs to its credit. Their commitment to innovative investments positions them as a leading collaborator in the development of hospitality projects, aiming to adapt to changing market conditions while maximizing returns for investors.

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From an expert perspective, the partnership between NUMA Group and ANAXAGO CAPITAL to open this new hospitality establishment in Paris represents a strategically sound investment. The location within the affluent Triangle d’Or is poised to attract both business and leisure travelers, ensuring high occupancy rates. Furthermore, the integration of cutting-edge technology enhances the guest experience, aligning perfectly with the modern traveler's expectations.

Additionally, the timing of this opening before the Summer Olympics in 2024 is advantageous, as the anticipated influx of tourists will likely result in heightened demand for quality accommodations. This foresight into market trends demonstrates a calculated move by both parties to capitalize on forthcoming opportunities, thereby safeguarding investor interests.

Moreover, NUMA's innovative hospitality model and dedication to creating seamless digital experiences offer a competitive edge in a densely populated market. Their focus on flexibility, efficiency, and guest satisfaction solidifies their potential for long-term sustainability and profitability in the evolving tourism landscape in France.

Ultimately, this deal showcases a robust alignment of vision and capability between NUMA Group and ANAXAGO CAPITAL. If executed well, it not only promises financial returns but also contributes positively to the hospitality landscape in Paris, enhancing both the investor's portfolio and the travel experience for visitors worldwide.

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