Ag Barr has acquired Fentimans for £38 million and Frobishers Juices for £13 million, aiming to enhance its market presence in the high-growth UK beverage sector.

Information on the target

Ag Barr, a prominent multi-beverage business, is well-known for its iconic brands, including Irn-Bru and Funkin Cocktails. The company has recently expanded its portfolio by acquiring Fentimans, a distinguished brand in the soft drinks and mixers sector, for £38 million. This strategic acquisition was finalized on February 2, 2026, and is part of a broader initiative to enhance Ag Barr's market presence in high-growth beverage categories.

In conjunction with the acquisition of Fentimans, Ag Barr also announced the purchase of Frobishers Juices for £13 million. These acquisitions are expected to bolster Ag Barr's offerings and drive growth in the competitive beverage landscape.

Industry overview in the target’s specific country

The beverage industry in the United Kingdom has experienced significant transformation over the past few years, characterized by a growing consumer preference for premium and innovative products. The soft drinks sector, in particular, has seen a sh