Adjusted ventures has acquired a minority stake in foobar Agency GmbH, enhancing their collaborative efforts in the advanced e-commerce sector.

Target Information

As of October 2023, adjusted ventures has been advising foobar Agency GmbH, a company highly specialized in advanced e-commerce themes. This agency focuses on enhancing both B2C and B2B clients' conversion rates and margins. With a strong presence in Munich, foobar Agency delivers services such as eCommerce replatforming, scalable storefronts, multi-brand commerce, and AI-driven pricing optimization for notable clients including Porta, HSE, HUK-Coburg, and Segmüller.

Due to a successful and trusting collaboration, both adjusted ventures and foobar Agency have decided to deepen their relationship. Effective immediately, adjusted ventures has acquired a minority stake in foobar Agency, while the previous co-shareholder STI GmbH has increased its commitment in the firm.

Industry Overview

The e-commerce industry in Germany has witnessed significant growth in recent years, driven by increasing internet penetration and changing consumer behaviors. According to reports, online retail sales in Germany are expected to reach subs