ECM Private Equity has sold its majority stake in the social-first agency Intermate Group to SAMY Alliance, enabling the agency to pursue further growth and enhance its market position in the DACH region.

Information on the Target

Intermate Group, based in Berlin, is a leading agency focused on social media marketing, employing innovative techniques and advanced influencer technology. With a comprehensive service lineup that includes community management, content production, and performance marketing through its agency Advertace, Intermate has established itself as a key player in the DACH region's marketing landscape. Under the support of ECM, Intermate has significantly advanced its position, expanding its offerings and enhancing its operational capabilities.

Founded by industry veterans Philip Papendieck (CEO), Jörn Mecher (CCO), Alessandro De Pasquale, Sonja Wolff, and Philipp Wolff, the firm has rapidly grown since its inception. The agency notably doubled its revenue and operating performance between 2021 and 2025, while also expanding its workforce by over 60% during that time. Its strategic acquisition of the performance marketing agency Advertace has bolstered its expertise in paid advertising, allowing for a comprehensive suite of marketing services that deliver enhanced efficiency and impact.

Industry Overview in Germany

The digital advertising space in Germany is experiencing a marked shift from traditional channels toward innovative digital formats, particularly social media. Market analysts project an annual growth rate of 13.2% in social media advertising