LifeFit Group is acquiring FIT/One Group to enhance its presence in the DACH region, adding 45 fitness clubs and facilitating international expansion into Austria.

Information on the Target

The FIT/One Group, established in 2014 with its first fitness studio in Stuttgart, Germany, has quickly ascended to become a prominent player in the premium discount fitness segment within the DACH region. Currently, FIT/One boasts approximately 220,000 members and employs around 500 staff across 45 studios. The company has successfully expanded into the Austrian market by establishing multiple fitness clubs in Vienna and surrounding areas, and it has also engaged in strategic acquisitions in Styria and Burgenland. As part of this integration, FIT/One currently operates four studios in Austria under its own brand, as well as eight additional studios under the MoreFit banner.

With its modern facilities aligned with the Fitness First brand, FIT/One offers customers a comprehensive range of high-quality services and products at competitive modular pricing. This acquisition by LifeFit Group aims to leverage FIT/One’s existing presence and integrate its clubs into a larger fitness ecosystem, enhancing service offerings to a wider demographic.

Industry Overview in the DACH Region

The fitness industry in the DACH region, comprising Germany, Austria, and Switzerland, has witnessed substantial growth in recent years. This growth trajectory is attributed to increasing health awareness among consumers, a shift towards