Actona Group is set to acquire the Polish upholstered furniture manufacturer SITS, reinforcing its strategy to significantly grow its business in the European market.

Information on the Target

SITS, a prominent Polish furniture manufacturer headquartered in Brodnica, Poland, has established itself as a leading producer and supplier of upholstered furniture for the European market. Founded in 1993 by Erik and Marianne Näsström, the company has grown to employ approximately 2,000 individuals and operates through a network of various retailers across numerous European countries, including Denmark. The company's product portfolio primarily consists of sofas, armchairs, and sofa beds.

Industry Overview in Poland

Poland's upholstered furniture industry is experiencing significant growth, driven by both domestic demand and increasing exports across Europe. The sector benefits from a well-developed supply chain and a strong manufacturing base that enables companies like SITS to produce high-quality products efficiently. With a growing number of consumers seeking stylish and functional furniture, the marketing of upholstered goods has shifted toward customization and sustainability.

Additionally, Poland’s strategic location within Europe facilitates access to various markets, contributing to the competitiveness of its furniture manufacturer