Active Travel Group successfully secured over £9 million in funding to expand its portfolio of adventure holiday brands and enhance its market presence.
Target Information
Active Travel Group (ATG) is a leading provider of customized adventure and activity holidays, showcasing a diverse range of offerings from skiing and cycling in Europe and North America to hiking and sea kayaking in the picturesque Scottish Highlands. The company boasts a portfolio of award-winning brands, including Ski Solutions, Wilderness Scotland, Wilderness Ireland, BSpoke, and Cycling for Softies, each renowned for their unique travel experiences.
Founded with a focus on providing tailored experiences to outdoor enthusiasts, ATG has solidified its position as a prominent player in the adventure travel industry. By integrating various specialized operators under one umbrella, the company seeks to enhance its appeal and reach a wider audience of adventure seekers.
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Industry Overview
The adventure travel industry in the UK has seen robust growth in recent years, driven by increasing consumer demand for experiential travel. As travelers seek more immersive experiences, the market for activity-focuse
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Disclosed details
Transaction Size: $12M