AB Tasty and VWO have merged to form a leading global digital optimization platform, backed by Everstone Capital, aiming to enhance customer experiences through their combined strengths.
Target Information
AB Tasty, founded in 2014 and headquartered in Paris, France, is a premier platform specializing in experimentation and personalization. The company empowers global brands to enhance their digital experiences through A/B testing, feature management, and AI-driven personalization, and currently serves over 1000 global brands, including notable names such as L’Oréal, Samsonite, and Puma.
In parallel, VWO, established in 2010, operates as a unified experience-optimization platform that equips product, marketing, growth, and engineering teams to optimize customer journeys and enhance digital efficiency. VWO boasts a suite of tools encompassing experimentation, analytics, personalization, and feature delivery, supporting over 3,000 brands including those from e-commerce, SaaS, travel, and media sectors.
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Industry Overview in France
The digital optimization industry in France has seen significant growth over the past decade, driven by the increasing demand for personalized consumer experiences and effec
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Disclosed details
Revenue: $120M