AB Tasty and VWO have merged to form a leading global digital optimization platform, backed by Everstone Capital.
Target Information
AB Tasty, established in 2014 in Paris, France, has emerged as a prominent player in the digital experimentation and personalization landscape. The company specializes in optimizing digital experiences for global brands through advanced A/B testing and AI-driven personalization. With a diverse clientele that includes industry leaders such as L'Oreal, Puma, and Sephora, AB Tasty operates across multiple sectors including travel, retail, and banking, making it a robust entity in this space.
In conjunction with VWO, a unified experience-optimization platform founded in 2010, AB Tasty is set to enhance its capabilities. VWO serves over 3,000 brands, focusing on improving customer journeys and accelerating digital performance through a comprehensive suite of tools including experimentation, analytics, and feature delivery. Together, these two companies aim to create a powerful global digital optimization platform.
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Industry Overview in France
The digital optimization industry in France has been experiencing substantial growth over the past decade. As businesses increasingly recognize the importance of personalized digital experiences, the
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Disclosed details
Revenue: $120M