Information on the Target

Travelhome is the leading provider of global motorhome travel in the Netherlands, with a history spanning 38 years. Acquired from ANWB, the Dutch automobile association, through a management buy-out, Travelhome has been a subsidiary of ANWB since 2008 and has consistently delivered high-quality motorhome vacation experiences.

Under the leadership of General Director Perry van de Wiel, Travelhome will maintain its exclusive partnership with ANWB for the development and provision of motorhome vacations, ensuring the continuity and enhancement of its offerings and services.

Industry Overview in the Netherlands

The Dutch travel industry is characterized by a growing demand for motorhome travel, spurred by an increasing interest in outdoor adventures and personalized travel experiences. As the trend of remote working continues and consumers seek safer, flexible travel options, motorhome vacations have emerged as an appealing alternative to traditional holiday arrangements.

Furthermore, the green travel movement has gained traction, with many travelers prioritizing sustainability. The motorhome niche aligns well with these values, offering eco-friendly options that allow travelers to explore scenic landscapes while minimizing their environmental footprint.

The market has witnessed significant innovation and investment, with companies increasingly leveraging technology to enhance customer experience. Digital platforms for booking and customer engagement have become essential, leading to more efficient service delivery and tailored offerings to meet specific customer needs.

Moreover, the Covid-19 pandemic has transformed consumer travel preferences, prompting a shift towards more private, self-contained travel options. This has resulted in an uptick in demand for motorhome rentals and sales, further establishing the industry's growth trajectory.

The Rationale Behind the Deal

This acquisition represents a strategic move for 819 Capital Partners, following the recent purchase of ANWB Reizen/Fox Reizen. The addition of Travelhome allows the firm to leverage synergies within their travel portfolio, facilitating an accelerated expansion into the European market. The combination of Travelhome's market leadership and regional know-how with the resources of 819 Capital Partners positions the company for substantial growth moving forward.

Information About the Investor

819 Capital Partners is a private equity firm focused on investing in the travel and leisure sectors. With a commitment to enhancing the growth potential of its portfolio companies, 819 Capital Partners boasts extensive expertise in the industry, allowing them to effectively navigate market trends and capitalize on emerging opportunities.

The firm manages the 819 Private Equity Fund I, which aims to create lasting value through strategic acquisitions and management support. Their approach emphasizes collaboration with seasoned executives and the implementation of comprehensive growth strategies for the brands they support.

View of Dealert

This acquisition appears to be a sound investment for 819 Capital Partners, as Travelhome holds a prominent position in a thriving market. With changing consumer preferences and increased demand for motorhome vacations, Travelhome is poised to benefit significantly from this transaction. The strategic fit with the existing portfolio enhances growth prospects, while the exclusive partnership with ANWB ensures stability and continuity for the foreseeable future.

Moreover, the management buy-out led by Perry van de Wiel creates an opportunity for innovative leadership and adaptability within Travelhome, enabling the company to respond effectively to market demands. With their established track record and existing customer relationships, the business can access new growth channels while maintaining service quality.

As Travelhome aligns with the sustainable travel movement and adapts to evolving consumer needs, this investment stands to deliver strong returns for 819 Capital Partners. The combination of a robust operational foundation and the backing of 819’s resources and experience suggests a promising future for both parties involved.

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