Northern Expert Corporation is set to acquire Reverse Chain Consulting, enhancing its product offerings in the growing colored contact lens market in Japan.
Information on the Target
Northern Expert Corporation (北の達人コーポレーション), known for its focus on cosmetics and health food products, has made a strategic move to enhance its product offerings by acquiring Reverse Chain Consulting (リバースチェーンコンサルティング), a company based in Yachiyo City, Chiba Prefecture. Reverse Chain Consulting specializes in the sale of colored contact lenses and has successfully marketed over 90 different products through its e-commerce platforms.
Previously, Reverse Chain Consulting was also involved in the food and beverage sector; however, as of early October, it has shifted its food operations to a new subsidiary, allowing it to concentrate solely on its colored contact lens business. This segment of the business is projected to generate a revenue of approximately 1.24 billion yen for the fiscal year ending in March 2025.
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Industry Overview in Japan
The colored contact lens market in Japan is experiencing significant growth, driven by a rising trend in cosmetic contact use among younger demograph
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