昭文社ホールディングス is acquiring a 51% stake in BEASTAR to strengthen its digital marketing capabilities.

Target Information

昭文社ホールディングス (Shobunsha Holdings), a company primarily engaged in the publication of maps and guidebooks as well as operating web media, is expanding its portfolio by acquiring BEASTAR, a digital marketing and social media consultancy based in Osaka. BEASTAR specializes in consulting and managing accounts for social media platforms such as Instagram and YouTube, with a particular strength in creating content aimed at younger audiences.

For the fiscal year ending January 2025, BEASTAR reported revenues of 327 million yen, an operating profit of 30 million yen, and net assets amounting to 50 million yen. This acquisition aligns with昭文社ホールディングス' strategy to enhance its digital media-related businesses and capitalize on the growing demand for effective digital marketing solutions.

Industry Overview

In Japan, the digital marketing industry is experiencing robust growth, largely driven by the increasing prevalence of social media and the shift in consumer purchasing behaviors towards

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昭文社ホールディングス

invested in

BEASTAR

in 2025

in a Other Corporate deal

Disclosed details

Transaction Size: $10M

Revenue: $3M

EBITDA: $0M

EBIT: $0M

Net Income: $1M

Enterprise Value: $3M

Equity Value: $10M


Multiples

EV/EBITDA: 10.9x

EV/EBIT: 10.9x

EV/Revenue: 1.0x

P/E: 20.0x

P/Revenue: 3.1x

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