Aahaa, a Chennai-based e-store specializing in indirect procurement of office supplies, raised $1 million in pre-Series A funding led by YourNest Angel Fund to enhance its technology and workforce.

Target Information

Aahaa is an innovative e-commerce platform based in Chennai that focuses on the indirect procurement of office supplies. Founded in 2013 by Asokan Sattanathan, Rajaraman Sundaresan, and Harish Kannan, the company operates under Aahaa Stores Pvt Ltd. With Sattanathan serving as chairman, Sundaresan as CEO, and Kannan as COO, Aahaa has developed a marketplace that enables businesses to purchase a wide range of products, including stationery, housekeeping materials, electronics, and custom-made items.

The platform notably boasts around 50 business clients, including prestigious names such as Wipro, Tata Consultancy Services, and Michelin. Aahaa claims its services can significantly streamline procurement processes, reducing the lifecycle of indirect material purchases for clients by up to 95%. This efficiency is achieved through consolidated office supplies management and enhanced insights into consumption patterns.

Industry Overview in India

The Indian B2B e-commerce sector has experienced exponential growth, driven by digital transformations and increased adoption of online procurement processes by businesses. The demand for e-commerce solutions in office supply procurement has