Flash has raised $6.7 million in a pre-Series A round led by prominent investors to enhance its e-commerce platform targeting India's 25 million power shoppers.

Information on the Target

Flash, a portfolio company that has rapidly gained traction in the Indian e-commerce landscape, has successfully raised $6.7 million in its pre-Series A funding round. This round was led by notable investors including Blume Ventures, Peer Capital, and EMVC. Since its launch earlier this year, Flash has demonstrated significant growth, with users completing over 1 million orders across more than 1000 brands utilizing their Flash.co user IDs.

The company is strategically focused on catering to India’s 25 million active power shoppers, who account for 70% of the nation’s online shopping revenue. This unique demographic underscores the potential market Flash is targeting, allowing it to create a tailored shopping experience that meets the demands of these frequent consumers.

Industry Overview in India

The Indian e-commerce industry is experiencing exponential growth, driven by increasing internet penetration and a burgeoning smartphone user base. With estimates suggesting that online retail sales will continu