Yellow Wood Partners is set to acquire the Scholl footcare brand from Reckitt Benckiser, reuniting it with Dr. Scholl's™, to create a leading global footcare entity with over $700 million in annual retail sales.

Target Information

Yellow Wood Partners LLC, a private equity firm based in Boston, has announced its intention to acquire Scholl, a renowned global footcare brand, from Reckitt Benckiser Group plc, a consumer goods company based in the U.K. This acquisition is notable as it reunites Scholl with the Dr. Scholl's™ brand after over 30 years of separate ownership, forming a combined entity that generates annual retail sales exceeding $700 million and holds a leading market share in the footcare sector worldwide.

The Scholl brand is well-established in key international markets, including France, Italy, Germany, the U.K., and Australia. It competes at major retail and independent pharmacy channels outside North America. Alongside its extensive footcare product line, Scholl also offers a diverse range of skincare products, insoles, and treatments for varied foot conditions. The integration of Scholl and Dr. Scholl's will establish a comprehensive global footcare brand operating in over 50 countries.

Industry Overview

The footcare industry has seen substantial growth in recent years, driven by increasing consumer awareness of foot health and the rising prevalence of foot-related ailments. According to market research, the global footcare market is projected to