Wizzle, a vehicle appraisal service, secured £550k in funding from Dorset Business Angels, leading to its successful acquisition by Carwow in 2021.

Information on the Target

Wizzle is an innovative web service and mobile application designed to facilitate accurate and transparent vehicle appraisals, allowing consumers to sell their cars directly to interested dealers for the best possible price. The platform, which launched nationally in August 2016, connects consumers with over 3,500 dealer staff from 1,000 motor retailers, offering a daily monitoring service for cars listed for sale.

Wizzle provides a no-cost vehicle upload and listing service for consumers, while dealers pay a transaction fee upon completion of a sale—this fee is notably less than traditional auction house commissions. By eliminating middlemen, Wizzle ensures dealer margins are preserved and enhances buyer confidence through transparent appraisals and clear vehicle descriptions.

Industry Overview in the Target’s Specific Country

The UK car market has witnessed significant changes in recent years, driven by consumer demand for more transparent and straightforward selling processes. Despite