Flock has secured a $6M Seed round led by Work-Bench to revolutionize retail content creation with its AI-native technology.

Information on the Target

Flock is an innovative company dedicated to transforming retail content creation through AI-native technology. The company aims to address the inefficiencies of traditional photo shoots, which have historically been slow and costly, by delivering brand-accurate imagery and video at scale. Flock’s platform enables brands to generate tailored content efficiently, enhancing their ability to meet the increasing demands of personalized ecommerce experiences.

Founded with the vision of streamlining content production, Flock integrates seamlessly into existing creative and merchandising workflows. This approach allows brands to adapt and create high-quality content without adding to their workforce or budgets, ultimately enabling them to respond more effectively to the evolving retail landscape.

Industry Overview in the Target's Specific Country

The retail industry is currently undergoing a significant transformation, fueled by the rise of ecommerce. In order to thrive, brands must now prioritize high-quality visual storytelling that