WM Partners has acquired a majority stake in Prime6 Brands, enhancing its portfolio in the health and wellness sector with a focus on direct-to-consumer growth.

Target Company Overview

WM Partners, a certified diverse-owned private equity firm concentrating on the health and wellness sector, has announced a majority acquisition of Prime6 Brands GmbH and its subsidiaries, collectively known for their flagship brand, Primal Harvest. Established in 2019, Prime6 operates as a 100% digital ecommerce entity dedicated to developing nutritional supplements through a holistic approach to wellness. Additionally, it features a skincare line, BeautyLux, which focuses on specially formulated products for skin, hair, and nail health emphasizing self-care. The terms of the transaction remain undisclosed.

With its headquarters in Miami, Florida, and Cologne, Germany, Prime6 has emerged as a prominent direct-to-consumer (DTC) brand recognized for its impressive scalability and profitability. The company markets premium nutritional supplements primarily through its own website and Amazon, where approximately 75% of its sales are generated in the U.S. and the remaining 25% in Europe. Prime6 boasts high customer retention metrics along with a rapidly expanding subscriber base, driven by unique educational content and expertise in digital marketing and ecommerce innovations.

Industry Overview in the Health and Wellness Sector

The health and wellness industry has seen substantial growth, particularly in North America and Europe, as changing consumer preferences increasingly favor self-care and preventative health measures. This trend is driven by a shift towards natural and organic