CD-LUX, a leader in personalized edible promotional products, partners with AG Capital to enhance growth and expand internationally.

Company Overview

CD-LUX is a well-established family-owned business headquartered in Traitsching, Bavaria. Employing approximately 63 staff, the company specializes in creating a diverse range of personalized edible promotional products, with a particular emphasis on seasonal offerings for the Christmas market. Notably, CD-LUX excels in producing advent calendars and other festive specialties that appeal to corporate clients seeking unique marketing solutions.

Industry Overview in Germany

The promotional products industry in Germany is characterized by a strong demand for personalized items, reflecting a growing trend among businesses to enhance brand visibility through innovative marketing strategies. Companies increasingly recognize that customized items, particularly those that are edible, can foster customer loyalty and enhance brand engagement. This sector has shown resilience with constant growth driven by creativity and adaptability to market trends.

Germany, being one of the largest economies in Europe, provides fertile ground for the promotional products market. The country’s robust e-commerce infrastructure enables businesses to efficiently distribu