Wismettac has acquired Uniontrade and Plaza Latina, enhancing its foothold in Italy's ethnic food distribution market.

Target Information

Wismettac, a global leader in ethnic food distribution, has recently acquired Uniontrade and Plaza Latina, two prominent Italian companies specializing in the distribution of ethnic foods for the Ho.Re.Ca. (Hotel, Restaurant, Café) and GDO (Large-Scale Distribution) sectors. This strategic acquisition aims to bolster Wismettac's presence in the European market, particularly within the rapidly growing ethnic food segment.

Uniontrade and Plaza Latina have established themselves as reputable suppliers in Italy, known for their diverse range of products that cater to evolving consumer tastes. By integrating these companies into its portfolio, Wismettac seeks to enhance its product offerings and improve supply chain efficiencies in the region.

Industry Overview in Italy

The ethnic food market in Italy has witnessed significant growth over recent years, driven by increasing multicultural demographics and a rising interest in diverse cuisin

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Wismettac

invested in

Uniontrade

in 2023

in a Other deal

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