The Organic Consumer Group has successfully acquired La Saponaria, reinforcing its position in the natural beauty and personal care market in Italy.

Target Information

The Organic Consumer Group (TOCG) has acquired La Saponaria with the assistance of New Deal Advisors. Founded in 2007 by Luigi Panaroni and Lucia Genangeli, La Saponaria is a leader in the natural products sector, providing organic products to over 1,000 stores across Italy, as well as operating more than 15 franchised outlets that exclusively sell its offerings. Under the ownership of TOCG, which was established in 2022 and aims to be a prominent player in the European natural beauty and personal care products market, La Saponaria is positioned for significant growth and expansion.

This acquisition not only solidifies TOCG's foothold in the Italian market but also enhances its capacity to penetrate specialized organic channels. The original founders of La Saponaria will remain engaged with TOCG through a notable reinvestment in TOCG BV, thereby ensuring their ongoing contribution to the brand's future strategy.

Industry Overview

The natural products industry in Italy is experiencing robust growth, driven by increasing consumer awareness and demand for organic and sustainable products. Consumers are progressively p