Evolution Investment has signed an investment agreement with Rachel Blue, a fashion recommence e-commerce company, to enhance its market presence and support international expansion.

Target Information

Evolution Investment (“AE”) entered into an investment agreement with Rachel Blue, a fashion product recommence e-commerce company, on August 25. The investment is expected to be executed by the end of November after completing arrangements with investors.

Rachel Blue primarily targets the MZ generation, which seeks diverse styles and is sensitive to the latest trends, offering a trendy fashion product subscription service. Unlike traditional one-time shopping experiences, customers purchasing jewelry and other fashion items through Rachel Blue's online platform can return items at any time during the year and exchange them for new fashion items without incurring additional costs, aside from shipping fees. By recycling 100% of returned products, Rachel Blue provides customers with upcycled products that align with the latest trends, fulfilling environmental and social responsibilities while also deriving economic benefits based on ESG principles.

Industry Overview

The recommence e-commerce industry in South Korea has been experiencing significant growth, driven by changing consumer behaviors and an increasing emphasis on sustainability. With