Wisconsin Pharmacal Company sold its vH essentials® brand to WellSpring Consumer Healthcare, aiming to streamline operations while enhancing WellSpring's portfolio in the women's health sector.

Information on the Target

Wisconsin Pharmacal Company, LLC (“Pharmacal”) has announced the sale of its vH essentials® brand to WellSpring Consumer Healthcare (“WellSpring”), a portfolio company of Avista Healthcare Partners. Founded as a response to the growing needs in the women's health category, vH essentials® has achieved significant growth since its acquisition by Gardner Standard LLC in 2020, thanks to proactive innovation and marketing strategies. The product line offers solutions targeting everyday health concerns with emphasis on three key categories: protection ('Relieve'), daily support ('Maintain'), and clean and reset solutions ('Refresh').

Pharmacal has decided to divest vH essentials® while continuing to manufacture and distribute its established products, including brands such as MG217® for psoriasis and eczema, Potable Aqua® for water purification, and Sting-Eze® for insect bites. Furthermore, the company is also expanding its contract manufacturing services, creating unique consumer product formulations and delivery systems for a diverse range of branded and private-label products.

Industry Overview in the Target’s Specific Country

The women’s healthcare industry in the United States is experiencing robust growth, driven by increased awareness of women's health issues and a greater emphasis on preventive care. The demand for effective health solutions tailored s