We Are Era has acquired a 20% stake in the Kings League Germany, a revolutionary football league founded by Gérard Piqué, enabling enhanced collaboration in marketing and community engagement.

Target Information

The Kings League, established in 2022 by former professional Spanish football player Gerard Piqué, has fundamentally transformed the landscape of football. This seven-a-side league has captivated audiences globally with its innovative match features, revised rule sets, and an emphasis on social media engagement, thus setting unprecedented viewership records.

By introducing interactive elements that engage fans, the Kings League has not only attracted traditional football enthusiasts but also a diverse range of spectators looking for a fresh take on the sport. The league's unique approach to gameplay and marketing has positioned it as a trailblazer in the rapidly evolving domain of sports entertainment.

Industry Overview in Germany

Germany possesses one of the most robust football cultures in the world, with deep-rooted traditions and a passionate fan base. The country is home to some of the