Lidl and Trek Bicycle have finalized a partnership to enhance the Lidl-Trek UCI WorldTour team, aiming for competitive excellence in international road cycling.
Target Information
Following their announcement mid-year to acquire a majority stake in the UCI WorldTour Team Lidl-Trek, Lidl and Trek Bicycle have successfully finalized their partnership agreement. This expanded collaboration, while Trek Bicycle retains a significant stake, aims to fulfill their long-term ambition of becoming the leading team in international road cycling, reinforced by a unified culture and shared values.
Industry Overview in Germany
The cycling industry in Germany has experienced substantial growth in recent years, driven by increasing consumer interest in both recreational and competitive cycling. The UCI WorldTour, being the pinnacle of professional road racing, draws significant attention and investment, particularly as cycling gains popularity in urban environments and amidst a growing emphasis on sustainable transportation.
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Germany, known for its rich cycling heritage, boasts a strong infrastructure for both professional and amateur cyclists. The country hosts several prestigious cycling
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Lidl
invested in
UCI WorldTour Team Lidl-Trek
in 2025
in a Joint Venture deal