Wattlestone has invested in Covworld, a European company specializing in streamlined deployment of offline advertising campaigns.

Information on the Target

Covworld, a European-based company, specializes in offering comprehensive solutions for the deployment of visual advertisements on shop fronts and vehicles. The firm effectively manages the installation and monitoring of offline communication campaigns, greatly simplifying what is often a complex and costly endeavor for advertisers and brands. Historically, only about 20% of the total expenses associated with offline campaigns are allocated to actual deployment in the field due to the involvement of numerous third parties.

With its innovative approach, Covworld allows clients to optimize their marketing assets, such as vehicles, retail store fronts, and real estate. By streamlining the deployment process, Covworld addresses the challenges advertisers face in navigating the logistics of offline campaigns.

Industry Overview in the Target’s Specific Country

The advertising industry in Europe has been experiencing significant transformation, especially with the growing importance of integrating online and offline communication strategies. As brands seek to create more cohesive and impactful marketing