Trinity Hunt Partners has made a significant majority investment in Craft and Verndale to establish a leading digital customer experience services platform.

Target Information

Trinity Hunt Partners has successfully completed majority investments in Craft and Verndale, two prominent companies in the digital customer experience arena. Craft, established in 2016, excels in providing research, strategy, and design tailored for digital products and experiences aimed at both B2B and B2C clients, demonstrating a strong focus on digital product design and innovation. Verndale, founded in 1998, is a well-known digital experience and technology services agency that specializes in strategy formulation, technology implementation, digital transformation, and managed services.

Both companies are committed to creating exceptional customer experiences and share aligned philosophies centered on client-first approaches and collaborative cultures, reflecting the values held by Trinity Hunt. According to Craft Partner Jeremy Merle, the merger will allow for the delivery of impactful solutions that enhance digital experiences.

Industry Overview

The digital experience industry is experiencing robust growth, driven by an increasing need for brands to differentiate their digital touchpoints for customer acquisition and engagement. The sector