Target Information

Trinity Hunt Partners has successfully completed majority investments in Craft and Verndale, two prominent companies in the digital customer experience arena. Craft, established in 2016, excels in providing research, strategy, and design tailored for digital products and experiences aimed at both B2B and B2C clients, demonstrating a strong focus on digital product design and innovation. Verndale, founded in 1998, is a well-known digital experience and technology services agency that specializes in strategy formulation, technology implementation, digital transformation, and managed services.

Both companies are committed to creating exceptional customer experiences and share aligned philosophies centered on client-first approaches and collaborative cultures, reflecting the values held by Trinity Hunt. According to Craft Partner Jeremy Merle, the merger will allow for the delivery of impactful solutions that enhance digital experiences.

Industry Overview

The digital experience industry is experiencing robust growth, driven by an increasing need for brands to differentiate their digital touchpoints for customer acquisition and engagement. The sector is characterized as highly fragmented, combining various aspects of technology and marketing services. This fragmentation presents numerous opportunities for strategic investments and partnerships.

In recent years, the surge in e-commerce and digital engagement has necessitated a shift in how companies approach consumer interactions. There is a growing demand for companies that can provide integrated solutions that enhance customer experiences and drive business success through innovative technology and marketing strategies.

Furthermore, the industry is seeing advancements in technologies such as artificial intelligence, big data, and mobile solutions, which are all critical in shaping the future landscape of digital experiences. The platform established with Craft and Verndale is positioned to leverage these trends effectively to enhance its service offerings and expand its market reach.

Rationale Behind the Deal

The merger between Craft and Verndale aims to consolidate their strengths in marketing and technology services, capitalizing on their complementary offerings to provide unparalleled digital experiences for clients. Both companies possess a strong focus on culture, innovation, and customer satisfaction, aligning perfectly with Trinity Hunt’s objectives of fostering entrepreneurial services companies.

This partnership is expected to combine their expertise and resources to not only grow their client base but also to explore further strategic mergers and acquisitions to enhance their capabilities in the digital experience sector.

Investor Information

Trinity Hunt Partners is a reputable growth-oriented private equity firm that manages over $2 billion in assets. The firm concentrates on scaling leading companies across business services, healthcare, and consumer services sectors. Their mission involves providing strategic, operational, and financial support to help entrepreneurial firms achieve market leadership.

Ranked eighth by HEC-Dow Jones in their most recent evaluation of small-cap buyout firms in North America, Trinity Hunt is recognized for delivering strong performance for investors. Their extensive experience and proven track record make them a valuable partner in navigating the competitive landscape of the digital experience industry.

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This investment by Trinity Hunt Partners into Craft and Verndale signifies a strategic move to create a comprehensive digital experience platform that can address the evolving needs of the market. By merging these two companies, Trinity Hunt is likely to position itself favorably within a highly fragmented industry, enabling it to provide powerful and innovative solutions to its clients.

The strong alignment in corporate cultures and shared vision for customer experiences between Craft and Verndale presents a solid foundation for successful collaboration. This merger could significantly enhance their competitiveness in the marketplace, making it a potentially lucrative investment.

Furthermore, given the ongoing growth trajectory of the digital experience sector, combined with the increasing importance of customer engagement strategies in various industries, this deal appears to unlock substantial growth opportunities. Thus, Trinity Hunt’s strategy of creating a market-leading platform through this partnership is both sensible and promising for future success.

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