MediaSense has acquired R3, a creative and media advisory specialist, to enhance its marketing operations services and expand its global presence, particularly in North America and Asia.

Target Information

MediaSense, an independent global media advisory firm, has successfully acquired R3, a specialist in creative and media advisory services. This strategic acquisition marks a significant milestone in MediaSense’s ambition to enhance its global presence and service offerings.

This deal is MediaSense’s second growth initiative in a span of six months, following the acquisition of PwC’s Marketing & Media advisory team announced in May 2024. Through these targeted acquisitions, MediaSense is broadening its capabilities in marketing operations, particularly in content and creative areas.

Industry Overview

The marketing operations landscape is rapidly evolving, characterized by an increasing demand for integrated solutions that encompass creative, content, media, data, and technology management. This trend is