Information on the target
Walliance, a fintech company based in Trentino, Italy, is celebrating its tenth anniversary and is poised to expand its business model beyond real estate crowdfunding. Founded by Giacomo Bertoldi, the company has successfully intermediated over €225 million through crowdfunding and advisory services. Walliance is now venturing into Direct Investments, establishing a dedicated agency for the direct purchase of selected apartments and preparing a new investment approach for income-generating residential and commercial properties.
The Direct Investments initiative is developed in partnership with Joivy and represents a distinct activity from crowdfunding. Investors will directly acquire property ownership rather than subscribing to a financial instrument linked to a real estate project. Walliance will provide a selection of opportunities and necessary services for the transaction, with properties from Joivy Invest showcased on Walliance's digital platforms in a dedicated area separate from crowdfunding campaigns.
Industry overview in the target’s specific country
The Crowdfinancing and Crowdfunding industry in Italy has witnessed significant growth over the past decade, particularly in the real estate sector. As of 2023, the cumulative capital raised through real estate crowdfunding in Italy surpassed €1 billion, marking a 21.3% increase compared to the previous year. This growth reflects a broader trend within the European market, which is projected to reach €22.4 billion by 2025, driven by a surge in both the number of campaigns and the diversification of investment opportunities.
According to the Real Estate Crowdfunding Report conducted by Walliance in collaboration with Luiss Business School, the global real estate crowdfunding market is expected to accumulate €58.8 billion by the end of 2025, with Italy playing a crucial role in this expansion. The report highlights that while the total capital raised in 2025 was €181.6 million, the number of funded campaigns nearly doubled, indicating a shift towards smaller, more frequent lending crowdfunding initiatives.
Despite the promising growth, challenges remain, particularly regarding the implementation of the Fund for Guarantee for SMEs, which aims to extend coverage for crowdfunding operations. This initiative, expected to provide up to 80% coverage for certain operations, is still awaiting practical application in the market. The anticipation surrounding this fund underscores the need for regulatory advancements to support the burgeoning crowdfunding landscape in Italy.
As the industry matures, Walliance's strategic pivot towards a broader investment offering reflects the evolving needs of investors. The company aims to trans…