DeadHappy has secured $15 million in funding to enhance its technology and growth as the UK's fastest-growing life insurance provider.
Information on the Target
DeadHappy, founded in 2013 by Phil Zeidler and Andy Knott, is recognized as the UK's fastest-growing life insurance provider. It is notable for being the first fully digital, pay-as-you-go life insurance company, which has allowed it to achieve impressive triple-digit growth in just one year. This innovative approach to life insurance distinguishes DeadHappy in a market often characterized by traditional practices and limited flexibility.
The recently acquired funding amounting to $15 million (£11.25 million) will support DeadHappy in advancing its Deathwish platform. This digital initiative aims to encourage customers to reflect on how they want to be remembered, offering a unique perspective on life insurance and enhancing the overall customer experience.
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Industry Overview in the UK
The life insurance sector in the UK is experiencing significant transformation, driven by the growing demand for digital solutions and personalized insurance products. Traditional lif
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Disclosed details
Transaction Size: $15M