Vinted acquires Danish marketplace Trendsales to strengthen its foothold in the Nordic second-hand market and leverage local expertise for growth.

Information on the Target

Trendsales is Denmark's largest online marketplace specializing in second-hand fashion and lifestyle goods. Over the years, it has significantly contributed to the growing trend of second-hand consumption among Danish consumers, creating a robust community dedicated to sustainable fashion. With a proven track record of consistent performance and an increasing user base, Trendsales has established itself as an essential player in the Danish resale market.

As a marketplace, Trendsales incorporates a user-friendly platform that allows individuals to buy and sell second-hand items effortlessly. The company's success can be attributed to its effective strategy, which has resonated well with a population increasingly inclined towards sustainable shopping practices. Joining forces with Vinted presents an opportunity for Trendsales to leverage broader resources and expertise for further growth.

Industry Overview in Denmark

The second-hand market in Denmark has witnessed remarkable growth in recent years, largely driven by changing consumer attitudes towards sustainability and environmental responsibility. Danish consumers are increasingly seeking