VestedWorld has invested in MoringaConnect, a Ghanaian company specializing in moringa-based health and beauty products, tapping into the growing market for organic health products while aiming to create significant social impact.

Target Information

The latest investment by VestedWorld is in MoringaConnect, an innovative company founded in 2013 by Kwami Williams and Emily Cunningham. MoringaConnect specializes in the production and sale of moringa-based health and beauty products, which are distributed in markets such as the U.S., Europe, Asia, and Ghana, with plans for future expansion throughout Africa. The company capitalizes on the remarkable health benefits associated with moringa leaves and seeds, which are often referred to as the "Miracle Tree" due to their exceptional nutritional profile.

Moringa is renowned for its high concentrations of essential vitamins and minerals. The leaves, typically processed into powder, offer a nutritional boost, providing four times more vitamin A than carrots and thirty times more iron than spinach, among other benefits. Additionally, moringa oil, derived from pressed seeds, is a valued ingredient in cosmetics, renowned for its ability to enhance skincare by reducing scars and wrinkles.

Industry Overview in Ghana

In recent years, the venture capital landscape in Africa has been challenging, particularly compared to more established markets like the U.S. While venture capital investments in U.S.-based startups soared to approximately $80 billion last year, African early-stage companies ra