Bitesize Capital has invested in Karité, a sustainable body care brand founded by sisters, to support its growth in the clean beauty market.
Target Information
Karité is an award-winning body care brand founded by three sisters, including Dr. Naana Boakye, a board-certified dermatologist. The brand stands out for its commitment to sustainability, sourcing its main ingredient from women farmers in Ghana. Karité's product line is scientifically formulated to address dry skin concerns for diverse skin types and tones.
The company has established a direct-to-consumer distribution model through its website and is also present in over 50 retail locations, including hotels and spas across North America. This multifaceted distribution approach has contributed to Karité's growing recognition in the clean beauty market.
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Industry Overview
The clean beauty industry has been experiencing significant growth, driven by increasing consumer awareness regarding environmental sustainability and the harmful effects of conventional beauty pro
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Bitesize Capital
invested in
Karité
in 2024
in a Seed Stage deal