Pareto Capital facilitated a $15 million funding round for Punjab-based beverage startup Lahori from Belgium's Verlinvest to support their expansion in India's burgeoning non-alcoholic beverage market.

Target Information

Lahori is an innovative beverage startup based in Punjab, India, that aims to revolutionize the non-alcoholic drinks market by offering high-quality, culturally resonant 'Desi' drinks. The company focuses on catering to urban and rural populations alike, promoting a unique and enjoyable drinking experience reminiscent of traditional homemade options.

With a clear ambition to broaden its reach across the Indian market within the next three years, Lahori plans to utilize the recently acquired $15 million in funding to enhance its brand presence, both online and offline. In addition, the funds will support the development and launch of new products and expand the company's production capabilities.

Industry Overview

The non-alcoholic beverage sector in India is witnessing remarkable growth, projected to surpass $18 billion by 2026. This rapid expansion is fueled by changing consumer preferences, urbanization, and rising heal

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Verlinvest

invested in

Lahori

in 2023

in a Series A deal

Disclosed details

Transaction Size: $15M

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