Target Information

Eversports is a SaaS-enabled sports booking platform based in Vienna, founded in 2013. The company connects a vast network of activity providers—with over 4,000 active partners—and sports enthusiasts, facilitating approximately 1.5 million bookings each month. Eversports aims to create an optimal user experience for both providers and users through its software solutions, such as the Eversports Manager, which allows business owners to efficiently manage their operations. Users benefit from an easy way to discover and book various sports activities, enhancing visibility for studios and sports venues.

With a substantial monthly user base of 500,000, Eversports operates extensively throughout Europe, particularly in the DACH region, the Netherlands, Belgium, France, Italy, and Spain. The company aims to expand its offerings and access to its software users worldwide under a newly formed partnership with Verdane.

Industry Overview

The sports and fitness industry in Europe has seen significant growth in recent years, fueled by a rising interest in health and wellness. This trend has led to an increasing number of facilities providing diverse sports activities and classes, making it essential for providers to present their services effectively. As more consumers prioritize fitness in their lifestyles, the demand for accessible booking platforms continues to rise.

In Austria, where Eversports is headquartered, this growth echoes across its neighboring countries, as urban populations increasingly seek convenient access to gyms, studios, and specialized sports services. Additionally, opportunities are abundant for both established operators and new entrants looking to make their mark in this expanding market.

Moreover, the pandemic has shifted many services online, accelerating the acceptance of technological solutions in sports management. This evolution has created a ripe environment for platforms like Eversports that facilitate both booking and management of fitness services.

As businesses adapt to a new era of digital engagement and seek to attract more consumers, the role of innovative, user-friendly solutions becomes pivotal. Increasing international competition within the sector also indicates a potential for significant expansion for leading platforms like Eversports.

Rationale Behind the Deal

The partnership between Eversports and Verdane is strategically aimed at expediting Eversports' international growth and increasing its market penetration. Verdane's investment will provide the necessary resources and expertise to enhance product offerings and expand the company’s partner network, thereby boosting its access to more pipelines and active users.

Through this collaboration, Eversports plans to focus on both organic growth and strategic mergers and acquisitions (M&A) to solidify its market position and ultimately strive to become one of the leading platforms for sports, fitness, and wellbeing.

Investor Information

Verdane is a specialist growth investment firm dedicated to partnering with tech-enabled and sustainable businesses across Europe. With over €7.7 billion in assets under management and a track record of more than 400 investments since its inception in 2003, Verdane is well-equipped to support scalable business models. The firm's team, comprising over 140 investment professionals, operates out of major European cities, bringing a wealth of experience in aiding companies targeting international expansion.

Notably, Verdane is a certified B Corporation, highlighting its commitment to sustainability and ethical investment practices. The firm aims to support businesses that can thrive in a future economy focused on sustainability, thereby aligning closely with Eversports' vision of promoting health and active lifestyles.

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This partnership between Eversports and Verdane presents a promising opportunity for significant growth within the sports booking sector. Eversports, with its established market presence and innovative solutions, aligns well with Verdane’s strength in scaling tech-enabled ventures. With increasing demand for digital booking solutions, the collaboration positions Eversports to leverage growth in various European markets.

Moreover, having a partner like Verdane can enhance Eversports' operational capabilities, allowing the company to tap into best practices in scalability and international market penetration. Verdane's extensive experience in the sports software sector is also invaluable, offering strategic insight and operational support.

From a financial perspective, Verdane’s investment is likely to provide the necessary capital for Eversports to explore M&A opportunities while also enhancing its current product offerings. This dual approach to growth could be vital in maintaining competitive advantages amid rising international competition.

Overall, this deal is likely to be a sound investment for both parties, fostering innovation in the sports booking space while contributing positively to the health and wellbeing of society.

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