ACGBOX has successfully completed its A Round financing led by Ventech China, aiming to enhance its growth in the snack industry by combining anime IPs with food products.

Target Information

ACGBOX, an innovative food and toy brand, focuses on integrating anime intellectual properties (IPs) into snacking experiences. Established in Shanghai in 2017, the company has seen remarkable growth, achieving nearly a threefold increase in performance in 2023. Coining the term "food play," ACGBOX provides a unique offering by transforming popular anime characters into fun snack products. This growth trajectory is particularly impressive in a competitive market where brands are increasingly competing on pricing and product variety.

Under the leadership of founder Zhang Guangjie, ACGBOX is not just about providing snacks; it's about creating emotional connections through their products. The brand targets anime culture enthusiasts, betting on the expanding popularity of ACG—a blend of anime, comic, and game culture—among younger audiences. Their strategic focus on emotional value in products showcases a clear understanding of changing consumer preferences in the snacking sector.

Industry Overview in China

The snack food industry in China has undergone transformative changes as consumer preferences evolve. The retail landscape has seen significant shifts, driven by the rising demand for cost-effective and varied snack options. In November 2023, significant merg