INCE Capital led a nearly 100 million yuan financing round in collectible toy brand ToyCity, signaling strong investor confidence in its growth potential in China's rapidly expanding toy market.

Target Information

ToyCity, a prominent collectible toy brand, has successfully raised nearly 100 million yuan in its Series A+ round of financing. This funding round was led by INCE Capital, with significant participation from existing shareholder Buer Capital. Yiren Capital served as the exclusive financial advisor for this financing round. Founded in May 2020, ToyCity made waves in the industry with its inaugural product, the 'Kunhn Cat.' The company is helmed by Zheng Bo, who has a wealth of experience in the toy sector, having been involved in various capacities since 2000.

Zheng Bo built a strong foundation in the toy industry, initially working in the OEM export business for major brands such as Walmart and Costco. In 2008, he launched his own venture and established a factory employing about 2,000 people, allowing ToyCity to develop a robust production supply chain. Bo's extensive background and knowledge give ToyCity a significant advantage in creating innovative and appealing products specifically tailored for the Generation Z demographic.

Industry Overview in China

The collectible toy market in China is on a steep upward trajectory, with an annual growth rate of approximately 30%. Currently, the market is expected to expand significantly, with projections estimating the collectible toy retail market s