Information on the Target

Niyyah is an innovative education application designed specifically for the Muslim community, providing a platform for individuals to engage with the teachings of the Quran in a practical and meaningful manner. Launched in 2023 by co-founder and CEO Shinaz Navas, Niyyah aims to bridge the gap between the Quran and its followers, particularly those living in non-Muslim countries who often feel disconnected from their faith due to busy lifestyles. In its first year, Niyyah has attracted 20,000 users across 70 countries, demonstrating its potential to serve the needs of Muslims worldwide.

The app offers bite-sized content, personalized recommendations, and gamification elements such as rewards and leaderboards, allowing users to incorporate their religious commitments into their daily routines. With a current rating of 4.7/5 on app stores, Niyyah has already reached over one million views of its unique content globally, signifying its impact and relevance in today’s fast-paced environment.

Industry Overview in the Target’s Specific Country

The Islamic education sector is witnessing significant transformation as digital solutions increasingly cater to the needs of a global Muslim population, which stands at approximately two billion individuals—about 24% of the world's population. In many regions, especially non-Muslim countries, Muslims often struggle to find resources that facilitate regular engagement with their faith, resulting in a growing demand for digital platforms that can meet these spiritual requests.

Traditional educational resources often fail to address the practical aspects of daily Islamic teachings, leaving a gap that apps like Niyyah aim to fill. With advancements in technology, there is a growing trend towards creating engaging, accessible, and tailored educational content, driven by the increasing reliance on mobile devices among younger generations. This trend presents a unique opportunity for faith-focused applications to flourish and provide value.

The demand for such solutions is particularly acute in developed countries where Muslims may feel isolated from their traditions due to societal structures. Consequently, there is an increasing interest among investors in faith-based technologies—often referred to as “FaithTech,” which blends religious engagement with modern technology.

As startups in the education and technology sectors emerge to address these needs, the landscape is evolving to prioritize user-friendly, scalable platforms that can enhance spiritual understanding and community engagement. Niyyah is poised at the forefront of this industry shift, addressing the practical challenges faced by Muslims today.

The Rationale Behind the Deal

The recent £1.6 million funding round for Niyyah underscores the collective belief among investors in the app’s potential to reshape Islamic education. As evidenced by Niyyah’s traction, the need for accessible and engaging platforms for Muslims is becoming more pronounced, prompting investors to support innovation in this space. The funds will be strategically utilized to enhance the app with AI features, broaden the content library, and scale its outreach efforts to reach a more extensive user base.

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