Niyyah, an education app aimed at busy Muslims, has secured £1.6 million in funding to enhance its offerings and expand its reach, leveraging technology to make Quranic teachings more accessible.

Information on the Target

Niyyah is an innovative education application designed specifically for the Muslim community, providing a platform for individuals to engage with the teachings of the Quran in a practical and meaningful manner. Launched in 2023 by co-founder and CEO Shinaz Navas, Niyyah aims to bridge the gap between the Quran and its followers, particularly those living in non-Muslim countries who often feel disconnected from their faith due to busy lifestyles. In its first year, Niyyah has attracted 20,000 users across 70 countries, demonstrating its potential to serve the needs of Muslims worldwide.

The app offers bite-sized content, personalized recommendations, and gamification elements such as rewards and leaderboards, allowing users to incorporate their religious commitments into their daily routines. With a current rating of 4.7/5 on app stores, Niyyah has already reached over one million views of its unique content globally, signifying its impact and relevance in today’s fast-paced environment.

Industry Overview in the Target’s Specific Country

The Islamic education sector is witnessing significant transformation as digital solutions increasingly cater to the needs of a global Muslim population, which stands at approximately two billion individuals—about 24% of the world's populat