Vendis Capital has acquired a stake in Skins Cosmetics, a leading omni-channel retailer of luxury niche cosmetics, to accelerate its growth in the European market.

Information on the Target

Skins Cosmetics, based in Amstelveen, the Netherlands, is a prominent omni-channel retailer and distributor specializing in luxury niche fragrances, skincare, and lifestyle products. It operates within the ultra-high-end segment of the cosmetics market, which is characterized by exclusive brands that are not available in mainstream retail stores. This segment caters to a specific consumer demographic that values discovery, knowledgeable service, and a luxurious shopping experience. Skins Cosmetics stands out with its unique operational model, which positions it favorably both in its existing markets and potential new markets.

Founded in 2000 by Philip Hillege, Skins Cosmetics has built a robust brand by curating a selection of approximately 150 luxury niche brands, cultivated through strong long-term relationships. The company currently operates 20 stores across the Netherlands, Belgium, and South Africa, complemented by a comprehensive online store. The continuous growth of Skins is attributed to its successful expansion of the existing store footprint, new store openings, and a strong omni-channel strategy, which collectively enhance consumer engagement and loyalty.

Industry Overview in the Target's Specific Country

The luxury cosmetics market in the Netherlands has been experiencing significant growth, driven by trends favoring premium products among consumers. There is a rising preference for niche brands that offer unique and specialized produ