Smit Kwekerijen merges with Plant World to enhance growth in the European tropical houseplant market, supported by Synergia Capital Partners.
Information on the Target
Smit Kwekerijen, a well-established grower of tropical houseplants, is set to become part of Plant World, formerly known as Van der Arend Tropical Plantcenter and JoGrow. This acquisition, following the integration of the Hoefnagels assortment, marks a significant step towards Plant World's growth strategy. The merger aims to create a formidable player in the European market for tropical potted plants.
The combined entity will offer a diverse and unique product assortment in Europe, allowing for increased investment in product development and sustainability initiatives. Additionally, this merger will create new opportunities for employees in the coming years, highlighting a commitment to workforce enhancement and organizational growth.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview in the Target’s Specific Country
The tropical houseplant industry in the Netherlands represents a vibrant and lucrative segment of the horticultural market. As a leading producer and exporter of flowers and plants, the Neth
Similar Deals
De Hoge Dennen Vastgoed → Stadshagen shopping center
2020
Vendis Capital → Skins Cosmetics
2019
Plant World
invested in
Smit kwekerijen
in 2023
in a Other Private Equity deal