Showpad NV is being acquired by Vector Capital as part of a merger with Bigtincan, aiming to enhance their market position in the Enablement technology industry.

Information on the Target

Showpad NV, commonly known as Showpad, was founded in 2011 and has established itself as a leader in the field of Enablement Operating Systems (eOS). This innovative platform integrates marketing and sales teams, facilitating the delivery of engaging experiences that drive revenue growth. By providing sellers with access to relevant content and training, Showpad empowers its users to effectively engage with potential buyers and close sales confidently. The company boasts a clientele that spans various industries and organizations of different sizes, including notable names such as Dow, GE Healthcare, Dupont, and Coca-Cola EuroPacific Partners. Showpad operates from dual headquarters located in Chicago, Illinois, and Ghent, Belgium, supported by a diverse and talented global workforce.

Industry Overview in the Target’s Specific Country

The Enablement technology industry within the United States has been rapidly evolving, driven by the increasing need for organizations to enhance collaboration between their marketing and sales teams. In recent years, businesses have recognized the importance of delivering personalized content and relevant training to their sales personnel, which has resulted in a surge of demand for sophisticated enablement solutions.

As organizations strive to improve sales performance and customer engagement, the Enablement market has witnessed the rising trend of integrating technology with human expe