SuperOrdinary, a lifestyle and beauty brand operator targeting millennials and Gen Z in China, recently secured new funding from US and European investors while CMIA divested its stake in the company.
Information on the Target
SuperOrdinary is an innovative operator in the lifestyle, beauty, and wellness sector, targeting the millennial and Gen Z demographics in China. The company has made significant strides in understanding and catering to the preferences of these younger consumers, creating a compelling brand portfolio that resonates with their values and lifestyles.
Having established a strong market presence, SuperOrdinary focuses on delivering products that align with current trends while maintaining a commitment to sustainability and inclusivity. This has positioned the company as a leading player within the competitive landscape of China's beauty and wellness market.
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Industry Overview in China
The beauty and wellness industry in China has witnessed remarkable growth in recent years, driven by increasing disposable incomes and a shift in consumer behavior towards
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US-based consumer fund and Europe-based consumer brand group
invested in
SuperOrdinary
in 2023
in a Series A deal