Upload Ventures has led a financing round in Topsort, a company innovating retail media advertising, with plans to empower marketplaces globally through its advanced advertising infrastructure.

Information on the Target

Topsort is a pioneering company founded by an exceptional team dedicated to revolutionizing retail media advertising. The company provides a comprehensive advertising infrastructure for marketplaces and has developed a product-based ad network tailored to the needs of advertisers. Led by its founder Francisco, a Chilean entrepreneur with an MBA from Stanford, Topsort aims to empower marketplaces globally to establish their own advertising ventures.

Topsort's innovative platform integrates state-of-the-art technology, facilitating automated auction-based advertising solutions. These solutions enable marketplaces to offer competitive advertising inventory to advertisers, thereby transitioning traditional manual workflows into efficient and measurable digital channels. As a result, advertisers benefit from algorithmic pricing and improved return on ad spend (ROAS), fundamentally transforming the advertising landscape.

Industry Overview

The advertising industry in Chile, where Topsort originated, is witnessing a significant shift towards digital platforms. Increased internet penetration and the growing use of e-commerce have resulted in higher